Privacy Policy

Effective Date: June 5, 2018

Leading Resources, Inc.'s Privacy Policy is designed to help you ("User") understand how we collect and use the personal information you decide to share, and help you make informed decisions when using our Web Site located at ("Web Site").

Any personal information you provide to LRI is maintained and accessible only by LRI. We will not sell or in any way divulge individual information gathered about you to third parties. That is our guarantee.

If you sign up for a free account to use one of our services (see our Terms of Use), or to take one of our surveys, we will ask you to provide your name and email address to enable us to set up a free account for you. We do not disclose any personal information about you to anyone for any purpose.

If you choose to purchase add-on services or tools from our online store, we will ask you to provide your name, email address, and credit card information. LRI uses the third party agencies Ecwid and Stripe to process payments. These third party agencies will ask for your name, email address, and credit card information in order to complete your purchase. LRI does not use or disclose this information in any way, nor does it control the manner in which third parties use this information. To get more information about how these third party agencies use or process your information, you should review their own privacy policies at the time you make the payment.

We also may use your IP address to help diagnose problems with our server and to administer our web sites. Our web sites use online forms and log-on features for customers to request information, products, and services. Customers who request information or log on may receive additional information from LRI. You can opt out of receiving these infrequent mailings at any time you choose (see below).

This site uses cookies to keep track of some information about your session, for instance your name (if you give it to us), or whether or not you are logged in. No confidential information is gathered using cookies. Finally, information stored by this site as cookies can only be read by this site.


This site has security measures in place to protect the loss, misuse and alteration of the information under our control. All transactions are protected by 128-bit encryption (this includes all information obtained through surveys).


Users will have the opportunity to opt in to receive future communications from the Web Site. User who opt in can update their personal information and unsubscribe (opt-out) from receiving future communications from LRI by following the instructions at the end of any e-mail.

If you are receiving unwanted communications from LRI, submit your email address and you will be removed from our mailing list. Alternatively, you may send an email to

Survey User Protection Policy

At Leading Resources Inc., we are committed to providing our clients with the highest quality solutions possible. As part of our services, we develop and manage surveys of various types for our clients. Three examples are organizational surveys, 360 assessments, and customer satisfaction surveys. We know that the best way for us to ensure quality results is by creating an environment where people responding to our surveys feel comfortable expressing their views openly and freely. Only by protecting the security and anonymity of people’s answers can we collect the most honest and accurate survey data. For this reason, LRI has chosen to implement the following User Protection Policy: “For surveys of any type, no information linking a person’s name or account to their specific responses will be shared with anyone – except with that person’s express written permission.” For more information on our User Protection Policy, please contact us at 1-800-598-7662.

Terms of Use

Proprietary Rights in Web Site Content; User Content License

All content on the Web Site, other than User Content as defined below, including but not limited to designs, text, graphics, pictures, video, information, software, music, sound and other files, and their selection and arrangement (the "Web Site Content"), are the property of Leading Resources, Inc. ("LRI") with all rights reserved. No Web Site Content may be modified, copied, distributed, framed, reproduced, republished, downloaded, displayed, posted, transmitted, or sold in any form or by any means, in whole or in part, without LRI's prior written permission. You may not republish Web Site Content on any Internet, Intranet or Extranet site or incorporate the information in any other database or compilation. Any use of the Web Site or the Web Site Content other than as specifically authorized herein, without the prior written permission of LRI, is strictly prohibited. Such unauthorized use may also violate applicable laws including without limitation copyright and trademark laws and applicable communications regulations and statutes. Unless explicitly stated herein, nothing in these Web Site Terms shall be construed as conferring any license to intellectual property rights, whether by estoppel, implication or otherwise.

Notwithstanding the foregoing, LRI may offer products, tools, or services pursuant to a written license that is located elsewhere on its Web Site. To the extent that it does so, the terms of that written license supersede these Terms of Use concerning those products, tools, and service, and you should review them carefully.

Links to Other Websites and Content

The Web Site contains (or you may be sent through the Web Site or the Services) links to other web sites ("Third Party Web Sites") as well as articles, photographs, text, graphics, pictures, designs, music, sound, video, information, software and other content belonging to or originating from third parties ("Third Party Content"). Such Third Party Web Sites and Third Party Content are not investigated, monitored or checked for accuracy, appropriateness, or completeness by us, and we are not responsible for any Third Party Web Sites accessed through the Web Site or any Third Party Content posted on the Web Site, including without limitation the content, accuracy, offensiveness, opinions, reliability or policies of or contained in the Third Party Web Sites or the Third Party Content. Inclusion of or linking to any Third Party Web Site or any Third Party Content does not imply approval or endorsement thereof by us. If you decide to leave the Web Site and access the Third Party Web Sites, you do so at your own risk and you should be aware that our terms and policies no longer govern. You should review the applicable terms and policies, including privacy and data gathering practices, of any site to which you navigate from the Web Site.


Straight Talk®, Leading Resources®, and other of LRI's graphics, logos, designs, page headers, button icons, scripts and service names are registered trademarks, trademarks or trade dress of LRI in the U.S. and/or other countries. LRI's trademarks and trade dress may not be used, including as part of trademarks and/or as part of domain names, in connection with any product or service in any manner that is likely to cause confusion and may not be copied, imitated, or used, in whole or in part, without the prior written permission of LRI.

Copyright Complaints

If you believe that any material on the Web Site infringes upon any copyright which you own or control, you may send a written notification of such infringement to our Designated Agent as set forth below:

Administrative Manager

Leading Resources, Inc.
1930 N Street
Sacramento, California 95811